There was some sad news in the media this past week or so. An old Milwaukee staple and icon of the beer industry has been discontinued. Pabst Beer, the current owner of the Schlitz brand, decided to discontinue production due to rising costs. Schlitz was founded in 1849 and was once the largest producing beer in America becoming "The Beer that made Milwaukee Famous". Apparently, on one of Teddy Roosevelt's safaris, he brought Schlitz along and the company capitalized on it, using that as a marketing tour de force. As a native Milwaukeean, I personally enjoyed Pabst more, but I certainly appreciate the history and legacy of all Milwaukee breweries.
So far, my one and only Schlitz railroad car is a reefer made by Lionel during its MPC era and was bought on a shoe-string budget with no box included in the sale. Looks like I'm gonna have to search out some more, just for old times sake.
RIP Schlitz!
Ed
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