We're goin' to re-engage a subject we covered here on Toy & Stuff way back in early 2011, just a few months after the blog's beginnings: The Kellogg's Fire Department set of cereal premiums. Back then I was under the impression that there were only four vehicles in the set; a Fire Chief's car and three engines. I kind of left it that and didn't bother to pursue it more but a chance eBay listing showed how wrong I was. I was able to buy the complete, unassembled set of five vehicles plus the insert that came when you ordered the complete set from Kellogg's (vs. getting them one at a time out of the cereal boxes). The sets were available from 1956-57 I believe but I can't verify that. When you bought a set it came with one duplicate vehicle for a total of six. I did take new photos of the set as well as starting a special project. The photos will start next Friday and we'll bring you more on the project in the coming weeks. Unitl then - Enjoy! Opa Fritz and Oma Bettina
I culled these scans of the Kellogg's Corn Flakes boxes from the Internet years ago and now I don't have a record of what website they came from! The scans are low res and you'll just be able to make out the basic info on the sets.
This is the original flyer for the set. I laughed at the suggestion of using a shoe box to make a fire house. Why? Because these vehicles are so small (smaller than HO scale, larger than N scale) that you'll need a box from a pairm of baby's shoes :-)
The reverse side showing yet another cereal premium available from Kellogg's
The vehicles came with wheel sets which were still joined together. You had to separate them prior to assembly.
That's an American $.25 (what we call a 'Quarter') for size comparison. It's .955" (24.26mm) in diameter