Thursday, October 4, 2012

Kellogg's 1948 Paper Houses 'All-Bran' Cereal Box

Back in 2011 Toys & Stuff featured a vintage  paper house offered as a mail-in premium by Kellogg's in 1948 - 5-Star Home No. 1510 Home for Beginners . From then until now I have had no luck in acquiring other houses from the series or much of anything else. But this year I've been able to acquire a couple of interesting things. First was the back of a box of Kellogg's 'All-Bran' cereal from 1948 showing a few of the houses in the series. This is what we're featuring today, a scan of the box back as well as the original order coupon which was probably located on the side of the box.
Next, I recently purchased another house in this series. The packaging was kind of like a mini-catalog showing all the houses in this series. It is from this that we can surmise the 1948 Kellogg Village as consisting of the following:
-5 Star Home No. 810 Concrete Colonial
-5 Star Home No. 1006 The Colonial Cottage
-5 Star Home No. 1510 Home for Beginner's
-Cape Cod Modern No. 56
-Town House Modern No. 84
-Suburban Modern No. 95
-Blandings Dream House Kit based on the popular movie, "Mr. Blandings Builds His Dream House" starring Cary Grant and Myrna Loy

Apparently these houses were based on a series appearing in 'Better Homes and Gardens' magazine as part of a series on '5 Star' homes. Well, the hunt is on for those magazines, and of course for more houses in this series.

Note: The paper accompanying the latest house purchase has drawings of each house in the series. This 'All-Bran' box back only shows three. The new house will be featured in an upcoming blog post.