Lido Spacemen: 35mm Post Cereals 'Captain Video Space Man' / Kellogg's Cereals 'SATELLITE MAN' Series'

Wow! It only took two weeks to cover four figures from Lido's 90mm Futureman series - not Bad! 😄 

I'm gonna skip from Lido's 90mm range to their 35mm range and cover the 54mm figures last. Why! Cuz I don't have a complete set of the 54mm series and besides, both series contain the exact same figures.

The 35mm and 50mm (size updated from 54mm 5/24/2024) series both have the same twelve sculpts: 4 spacemen and 8 aliens. Both were available in hard plastic and soft plastic but the two sizes seem to have been marketed differently. The small guys apparently were mostly cereal premium fodder while the larger ones were included in the T. Cohn (aka Superior) Space Port playset. Later in their long and active lives, they would be sold as cake toppers. Trying to find usable images of the cereal boxes showing the toys is a real challenge. There's just not many images out there on the Web. But I'll do what I can to show you how kids back in the day would have been introduced to these wonderful little guys! Enjoy! Opa Fritz

Here's a complete set of 12 35mm poses all in hard plastic. As was the norm back then, they are cast in a rainbow of bright colors.

Post Cereal was the sponsor of DuMont's Captain Video and His Video Rangers television series. It's interesting that back in the day it was not unusual for a show to be sponsored by just one company. Also, the commercials tended to be quite long - almost to the point of being mini-infomercials!

The artwork clearly states there are "12 PLASTIC MODELS" but only eight are shown in the artwork below.

Here's a Video Ranger figure with helmet. The artwork is fanciful and doesn't reflect an actual pose produced.

In 1955 the DuMont Television Network folded. While Post Cereal was the main sponsor associated with these space toys at DuMont, the toys eventually emigrated and continued their intergalactic journey in boxes of  Kellogg's cereals.

What's interesting about this artwork is that:

-Under Post cereals the 35mm series were 'Captain Video Space Man' figures

-Under Kellogg's they were the "SATELLITE MAN' series

-The 8 alien figures were given names by Kellogg's! Probably something the cereal box artist came up with, the names appear to be a random pairing of four letters for each name like: 'BRLT', 'FLMS' or 'THGX'. Hey, it was the 1950s - anything goes!